True Access is a marketing strategy group that delivers thought provoking, creative insight for the youth and the young adult urban consumer market. We are uniquely positioned because only our lab is deeply embedded in the market with the capability to synthesize this world as rapidly as it changes.
The Lab – TRUE STAR
Armed with project goals we reach out to the True Access network of youth to gather the right team for your brand.
We carefully identify the perfect candidates through our in-depth selection and interview process.
The team is brought up to speed on the campaign goals and are armed with the tools to start working.
Activation: With your team trained and in place we begin the work.
Whether it’s a campaign or a survey. The results are put together and presented to the team.
Unique Selling Proposition
We have unfiltered access to a pure supply of culture through leveraging our youth marketing lab . We have a unique partnership with True Star, a youth media and marketing organization that educates and trains youth in a variety of media and marketing skills through its apprenticeship programs. The Lab has the ability to product test and gets real-time responses from the youth perspective. The Lab gives us direct access of what the youth market is doing in real time.
We leverage authentic behavior that we observe and that’s not just built on best practices. We know what young people are doing in real time. True Access can deliver authentic and organic product development from real consumers. We are able to test variables and ideas in real time with hard to access consumers who are also driving trends and culture.
True Access has a unique crowd sourcing method that leverages The Lab to conduct peer-to-peer market research. This in-motion focus group has the ability to gather youth insights from their peers.
By virtue of The Lab, True Access keeps a real-time pulse on the urban market, uniquely applying the primary research of participants in The Lab to the massive data collected by its clients and secondary sources to create insights and unique views on developing trends, challenges, and needs in the urban market.
True Access employs young people, gives them opportunities, and teaches them skills that many do not learn until they enter the workforce. True Access leverages the pure unfiltered creativity of today’s youth and in turn donates 10% of its profits back to True Star to create a scholarship fund. Join us in investing in today’s youth.