How We Redefine Reporting Crime: Focus Group Recap

Activation: Chicago Police Department needed youth influencers to develop campaign aimed at Breaking the Code of Silence, combating the city’s “antip-snitch” culture.
Goal:
Create an empowering way for the Chicago Police Department to work and engage with today’s youth.
Target Audience is inner city youth between 16-22 years old.
Develop several strong ads that would speak to Chicago youth.
Provide career opportunities for teens.