Nike Dream Chasers

Nike created a pop-up shop in Chicago with workshops featuring sneaker designers, stylists, marketers, photographers, bloggers and more.
Goal:
Build and inspire career opportunities in an inspiring environment.
Target Audience is 16-22 years old with an interest in art, design, fashion, journalism, and marketing.
Continue to fuel sneaker art culture and enthusiasm in an authentic way.
Encourage youth to engage with the brand.